MTV, Genre Shows

With MTV Spin, MTV Rockzone, MTV Urban and MTV Live the good old music shows are back on screen.
And of course MTV points out the original purpose of the channel: be no. 1 in music competence. With the revised shows MTV goes back to it’s roots. We wave goodbye to Justin, Pamela and Jessica. We’re on our way. The aim is clear: total expertise in music. That’s not just a promise. That’s a manifesto. Let’s go!

mtv_gs_1Illustration: David Shrigley, London

mtv_gs_4Illustration: David Shrigley, London

mtv_gs_3Illustration: fathalischoen

mtv_gs_proposals_905Proposals for different shows.

Agency: fathalischoen


 

MTV, Sarah Kuttner Show

She is the charming bomb of German color TV. She is quick-minded. And she is straight forward. Sarah Kuttner is no slouch at dishing out insults. You ether like her or you hate her. In a nutshell, you can’t resist her way of seeing and dealing with the world. And this is what we show with our campaign.

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mtv_sks_3Photographer: Axl Jansen, Paris

Agency: fathalischoen


MTV, Campus Invasion

Once a year MTV takes over control of different universities in Germany. The festival is called ‚MTV Campus Invasion‘. MTV gives extra classes in partying and good music. Our motto for the MTV Campus Invasion 2006 is ‚Shake your brain!‘.

mtv_ci_06_1The visual for 2006. Poster, banner, ads and postcards.
Photographer: Michael Hudler, Darmstadt

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Pulsating basses and green mist everywhere on the campus.
Ambient ideas to announce the event.

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We designed a typeface for the MTV Campus Invasion named ‚Uni Versal‘.

Agency: fathalischoen


MTV Campus Invasion 2007
The motto we created for this year’s invasion is ‚Blow your head!‘.

mtv_ci_07_1The visual for 2007. Poster, banner, ads and postcards.
Photographer: Michael Hudler, Darmstadt

mtv_ci_07_2A proposal for a canteen promotion:
how to build the perfect space cake. Blow your head!

mtv_ci_07_3Again we created a typeface for the MTV Campus Invasion
named ‚Grid Griddler‘.

Agency: fathalischoen


 

MTV, Designerama On Stage

On fathalischoen’s first birthday our young agency got a very particular gift: MTV gave us a call and asked us to take part in a pitch presentation for MTV Designerama On Stage 2004. We won that pitch and got the client we always wanted to have. MTV Designerama On Stage combines the latest and greatest in fashion and music. It’s an annual live event.

MTV Designerama On Stage 2005
The motto is ‚Fabulous Ghetto‘.

mtv_designerama_05The visual for 2005. Poster, banner, ads and postcards.
Photographer: Michael Hudler, Darmstadt

MTV Designerama On Stage 2006
The motto is ‚Silver Factory‘. It’s an homage to Andy Warhol in cooperation with Nike.

mtv_designerama_06_1The visual for 2005. Poster, banner, ads and postcards.

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mtv_designerama_06_3And more promotion material like posters & postcards.

Photographer: Michael Hudler, Darmstadt

Agency: fathalischoen