TONI GARD, image campaign

TONI GARD is a German luxury fashion brand. The visuals show the new business presentation and three following flights we created for the brand.

(HL:) It’s just a piece of fabric. But it has the power of speech. It says: I’m prepared.
Let the showdown begin. It says: You can shoot first. Therefore you aren’t here for nothing.

(HL:) It’s just a piece of fabric. But it has the power of speech. It says: I’m beautiful.
I’m intelligent. I’m desirable. It says: I’m the wife of your affair. Dissapointed? My pleasure.

(HL:) It’s just a piece of fabric. But it has the power of speech. It says: I’m proud to be your son.
Thank you for tracing out my way. It says: I won’t enter it.

(HL:) It’s just a piece of leather. But it has the power of speech. It says: I want you. I want you. I want you.
It says: Do me a favor, take off your socks.

Photography: Mark Borthwick, New York

(HL:) It’s just a piece of fabric. But it has the power of speech. It says: You have abandoned me.
My heart is empty. It says: Finally room for something new. For me.

(HL:) It’s just a piece of leather. But it has the power of speech. It says: I want to go with you.
It says: It doesn’t matter where. Essentially too far.

(HL:) It’s just a piece of fabric. But it has the power of speech.
It says: Hello. I want to pick up your daughter. Forever.

Photography: Ralph Mecke, Paris

(HL:) It’s just a piece of fabric. But it has the power of speech. It says: She will be there.
Together with her new partner. It says: Go there. She might see what she has given up.

(HL:) It’s just a piece of fabric. But it has the power of speech. It says: Stay far away from me.
It says: I will follow you as soon as possible.

Photography: Stefan Indlekofer, Paris

Agency: Jung von Matt/Main