MTV, Genre Shows
With MTV Spin, MTV Rockzone, MTV Urban and MTV Live the good old music shows are back on screen.
And of course MTV points out the original purpose of the channel: be no. 1 in music competence. With the revised shows MTV goes back to it’s roots. We wave goodbye to Justin, Pamela and Jessica. We’re on our way. The aim is clear: total expertise in music. That’s not just a promise. That’s a manifesto. Let’s go!
Illustration: David Shrigley, London
Illustration: David Shrigley, London
Illustration: fathalischoen
Proposals for different shows.
Agency: fathalischoen
MTV, Sarah Kuttner Show
She is the charming bomb of German color TV. She is quick-minded. And she is straight forward. Sarah Kuttner is no slouch at dishing out insults. You ether like her or you hate her. In a nutshell, you can’t resist her way of seeing and dealing with the world. And this is what we show with our campaign.
Photographer: Axl Jansen, Paris
Agency: fathalischoen
MTV, Campus Invasion
Once a year MTV takes over control of different universities in Germany. The festival is called ‚MTV Campus Invasion‘. MTV gives extra classes in partying and good music. Our motto for the MTV Campus Invasion 2006 is ‚Shake your brain!‘.
The visual for 2006. Poster, banner, ads and postcards.
Photographer: Michael Hudler, Darmstadt
Pulsating basses and green mist everywhere on the campus.
Ambient ideas to announce the event.
We designed a typeface for the MTV Campus Invasion named ‚Uni Versal‘.
Agency: fathalischoen
MTV Campus Invasion 2007
The motto we created for this year’s invasion is ‚Blow your head!‘.
The visual for 2007. Poster, banner, ads and postcards.
Photographer: Michael Hudler, Darmstadt
A proposal for a canteen promotion:
how to build the perfect space cake. Blow your head!
Again we created a typeface for the MTV Campus Invasion named ‚Grid Griddler‘.
Agency: fathalischoen
MTV, Designerama On Stage
On fathalischoen’s first birthday our young agency got a very particular gift: MTV gave us a call and asked us to take part in a pitch presentation for MTV Designerama On Stage 2004. We won that pitch and got the client we always wanted to have. MTV Designerama On Stage combines the latest and greatest in fashion and music. It’s an annual live event.
MTV Designerama On Stage 2005
The motto is ‚Fabulous Ghetto‘.
The visual for 2005. Poster, banner, ads and postcards.
Photographer: Michael Hudler, Darmstadt
MTV Designerama On Stage 2006
The motto is ‚Silver Factory‘. It’s an homage to Andy Warhol in cooperation with Nike.
The visual for 2005. Poster, banner, ads and postcards.
And more promotion material like posters & postcards.
Photographer: Michael Hudler, Darmstadt
Agency: fathalischoen