{"id":102,"date":"2015-12-04T14:12:50","date_gmt":"2015-12-04T14:12:50","guid":{"rendered":"http:\/\/lvps5-35-242-206.dedicated.hosteurope.de\/wordpress\/?p=102"},"modified":"2022-02-07T12:41:55","modified_gmt":"2022-02-07T12:41:55","slug":"vip-mandarin","status":"publish","type":"post","link":"https:\/\/christianschoen.com\/?p=102","title":{"rendered":"VIP Mandarin"},"content":{"rendered":"<h5><strong>Sino Matters Ltd., image campaign<\/strong><\/h5>\n<p>A language school for Western executives asked us to develop an image campaign. That was the time, I started learning Mandarin. When friends asked me if I would make progress, I replied: when I speak Chinese, it&#8217;s like I have a knot in my tongue.<\/p>\n<p><a href=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/sino_01.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-206\" src=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/sino_01.jpg\" alt=\"sino_01\" width=\"452\" height=\"639\" srcset=\"https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/sino_01.jpg 452w, https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/sino_01-212x300.jpg 212w\" sizes=\"auto, (max-width: 452px) 100vw, 452px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/sino_02.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-207\" src=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/sino_02.jpg\" alt=\"sino_02\" width=\"452\" height=\"639\" srcset=\"https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/sino_02.jpg 452w, https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/sino_02-212x300.jpg 212w\" sizes=\"auto, (max-width: 452px) 100vw, 452px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/sino_03.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-208\" src=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/sino_03.jpg\" alt=\"sino_03\" width=\"452\" height=\"639\" srcset=\"https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/sino_03.jpg 452w, https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/sino_03-212x300.jpg 212w\" sizes=\"auto, (max-width: 452px) 100vw, 452px\" \/><\/a><\/p>\n<p><em>Photographer: Kevin Necessary, San Francisco.<br \/>\nThe campaign won Gold in the category &#8218;Conceptual Photography&#8216; at the International Photography Awards 2013.<br \/>\nCongratulations, Kevin! And thanks again for a great teamwork.<br \/>\nAgency: Jung von Matt\/Tonghui<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sino Matters Ltd., image campaign A language school for Western executives asked us to develop an image campaign. That was the time, I started learning Mandarin. When friends asked me if I would make progress, I replied: when I speak Chinese, it&#8217;s like I have a knot in my tongue. Photographer: Kevin Necessary, San Francisco.&hellip;<\/p>\n","protected":false},"author":4,"featured_media":54,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archiv","post-grid-4-col","entry"],"_links":{"self":[{"href":"https:\/\/christianschoen.com\/index.php?rest_route=\/wp\/v2\/posts\/102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/christianschoen.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/christianschoen.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/christianschoen.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/christianschoen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=102"}],"version-history":[{"count":6,"href":"https:\/\/christianschoen.com\/index.php?rest_route=\/wp\/v2\/posts\/102\/revisions"}],"predecessor-version":[{"id":1849,"href":"https:\/\/christianschoen.com\/index.php?rest_route=\/wp\/v2\/posts\/102\/revisions\/1849"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/christianschoen.com\/index.php?rest_route=\/wp\/v2\/media\/54"}],"wp:attachment":[{"href":"https:\/\/christianschoen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/christianschoen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/christianschoen.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}