{"id":110,"date":"2015-12-04T14:14:35","date_gmt":"2015-12-04T14:14:35","guid":{"rendered":"http:\/\/lvps5-35-242-206.dedicated.hosteurope.de\/wordpress\/?p=110"},"modified":"2022-02-07T12:27:45","modified_gmt":"2022-02-07T12:27:45","slug":"mercedes-benz","status":"publish","type":"post","link":"https:\/\/christianschoen.com\/?p=110","title":{"rendered":"Mercedes-Benz"},"content":{"rendered":"<h5><strong>Mercedes-Benz, Christmas visual 2012\/2013<\/strong><\/h5>\n<p>Every year&#8217;s christmas challenge: Find an intelligent link between the brand and Christmas, make it shiny and sparkling. Here it was even more challenging. I had to come up with a visual that could also be deployed for Chinese New Year, 4 weeks after Christmas.<\/p>\n<p><a href=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mb_xmas_1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-167\" src=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mb_xmas_1.jpg\" alt=\"mb_xmas_1\" width=\"452\" height=\"608\" srcset=\"https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mb_xmas_1.jpg 452w, https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mb_xmas_1-223x300.jpg 223w\" sizes=\"auto, (max-width: 452px) 100vw, 452px\" \/><\/a><em>Agency: Jung von Matt\/Tonghui<\/em><br \/>\n<\/br><br \/>\n<\/br><\/p>\n<h5><strong>Mercedes-Benz, ART BEIJING 2013<\/strong><\/h5>\n<p>Mercedes-Benz was the main sponsor of the art fair, &#8218;ART BEIJING&#8216;, in 2013. At the same time the new A-class was launched in China. The car and also the different ads were shown next to the art. We forgot about all corporate identity rules and painted a quote of Carl Benz on the ads to show that car engineering and art are much closer than you may think.<\/p>\n<p><a href=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mb_ab_1_905.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-166\" src=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mb_ab_1_905.jpg\" alt=\"mb_ab_1_905\" width=\"905\" height=\"639\" srcset=\"https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mb_ab_1_905.jpg 905w, https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mb_ab_1_905-300x212.jpg 300w\" sizes=\"auto, (max-width: 905px) 100vw, 905px\" \/><\/a><em>Agency: Jung von Matt\/Tonghui<\/em><br \/>\n<\/br><br \/>\n<\/br><\/p>\n<h5><strong>Mercedes-Benz Trucks, T.C.O. introduction campaign<\/strong><\/h5>\n<p>A Mercedes-Benz truck is much more expensive than all other trucks on the Chinese market.<br \/>\nThe Mercedes-Benz T.C.O. concept (Total Cost of Ownership) shows potential truck owners that the support, the warranties and the benefits you get after buying a Mercedes-Benz truck make the purchase worth it \u2013 &#8218;Find the truth behind your business.&#8216;<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/81163180?h=2045b3b396&amp;dnt=1&amp;app_id=122963\" width=\"869\" height=\"489\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen title=\"MB T.C.O.\"><\/iframe><br \/>\n<em>The Mercedes-Benz Trucks T.C.O. homepage. An online-calculator allows truck owners to easily calculate their business, compare numbers and get more detailed information about several topics of the concept.<\/em><\/p>\n<p><a href=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mbt_tco_w1_905.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-170\" src=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mbt_tco_w1_905.jpg\" alt=\"mbt_tco_w1_905\" width=\"905\" height=\"669\" srcset=\"https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mbt_tco_w1_905.jpg 905w, https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mbt_tco_w1_905-300x222.jpg 300w\" sizes=\"auto, (max-width: 905px) 100vw, 905px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mbt_tco_w3_905.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-171\" src=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mbt_tco_w2_905.jpg\" alt=\"mbt_tco_w2_905\" width=\"905\" height=\"669\" srcset=\"https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mbt_tco_w2_905.jpg 905w, https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mbt_tco_w2_905-300x222.jpg 300w\" sizes=\"auto, (max-width: 905px) 100vw, 905px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mbt_tco_w4_905.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-172\" src=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mbt_tco_w3_905.jpg\" alt=\"mbt_tco_w3_905\" width=\"905\" height=\"669\" srcset=\"https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mbt_tco_w3_905.jpg 905w, https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mbt_tco_w3_905-300x222.jpg 300w\" sizes=\"auto, (max-width: 905px) 100vw, 905px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mbt_tco_w4_905.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-173\" src=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mbt_tco_w4_905.jpg\" alt=\"mbt_tco_w4_905\" width=\"905\" height=\"669\" srcset=\"https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mbt_tco_w4_905.jpg 905w, https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mbt_tco_w4_905-300x222.jpg 300w\" sizes=\"auto, (max-width: 905px) 100vw, 905px\" \/><\/a><\/p>\n<p><em>A remote-controlled toy truck as a give-away to the dealer. A special T.C.O. app makes the iPhone a remote control and also includes the calculator.<\/em><\/p>\n<p><a href=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mbt_tco_gimmick_1_905.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-169\" src=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mbt_tco_gimmick_1_905.jpg\" alt=\"mbt_tco_gimmick_1_905\" width=\"905\" height=\"639\" srcset=\"https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mbt_tco_gimmick_1_905.jpg 905w, https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mbt_tco_gimmick_1_905-300x212.jpg 300w\" sizes=\"auto, (max-width: 905px) 100vw, 905px\" \/><\/a><\/p>\n<p><em>And the MB T.C.O. key visual as a print ad.<\/em><\/p>\n<p><a href=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mbt_tco_2_905.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-168\" src=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mbt_tco_2_905.jpg\" alt=\"mbt_tco_2_905\" width=\"905\" height=\"614\" srcset=\"https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mbt_tco_2_905.jpg 905w, https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mbt_tco_2_905-300x204.jpg 300w\" sizes=\"auto, (max-width: 905px) 100vw, 905px\" \/><\/a><em>Agency: Jung von Matt\/Tonghui<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mercedes-Benz, Christmas visual 2012\/2013 Every year&#8217;s christmas challenge: Find an intelligent link between the brand and Christmas, make it shiny and sparkling. Here it was even more challenging. I had to come up with a visual that could also be deployed for Chinese New Year, 4 weeks after Christmas. Agency: Jung von Matt\/Tonghui Mercedes-Benz, ART&hellip;<\/p>\n","protected":false},"author":4,"featured_media":51,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archiv","post-grid-4-col","entry"],"_links":{"self":[{"href":"https:\/\/christianschoen.com\/index.php?rest_route=\/wp\/v2\/posts\/110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/christianschoen.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/christianschoen.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/christianschoen.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/christianschoen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=110"}],"version-history":[{"count":11,"href":"https:\/\/christianschoen.com\/index.php?rest_route=\/wp\/v2\/posts\/110\/revisions"}],"predecessor-version":[{"id":1842,"href":"https:\/\/christianschoen.com\/index.php?rest_route=\/wp\/v2\/posts\/110\/revisions\/1842"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/christianschoen.com\/index.php?rest_route=\/wp\/v2\/media\/51"}],"wp:attachment":[{"href":"https:\/\/christianschoen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/christianschoen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/christianschoen.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}