{"id":112,"date":"2015-12-04T14:14:56","date_gmt":"2015-12-04T14:14:56","guid":{"rendered":"http:\/\/lvps5-35-242-206.dedicated.hosteurope.de\/wordpress\/?p=112"},"modified":"2022-02-07T12:22:13","modified_gmt":"2022-02-07T12:22:13","slug":"m-tv","status":"publish","type":"post","link":"https:\/\/christianschoen.com\/?p=112","title":{"rendered":"MTV"},"content":{"rendered":"<h5><strong>MTV, Genre Shows<\/strong><\/h5>\n<hr \/>\n<p>With MTV Spin, MTV Rockzone, MTV Urban and MTV Live the good old music shows are back on screen.<br \/>\nAnd of course MTV points out the original purpose of the channel: be no. 1 in music competence. With the revised shows MTV goes back to it\u2019s roots. We wave goodbye to Justin, Pamela and Jessica. We&#8217;re on our way. The aim is clear: total expertise in music. That\u2019s not just a promise. That\u2019s a manifesto. Let\u2019s go!<\/p>\n<p><a href=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_gs_1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-154\" src=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_gs_1.jpg\" alt=\"mtv_gs_1\" width=\"452\" height=\"639\" srcset=\"https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_gs_1.jpg 452w, https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_gs_1-212x300.jpg 212w\" sizes=\"auto, (max-width: 452px) 100vw, 452px\" \/><\/a><em>Illustration: David Shrigley, London<\/em><\/p>\n<p><a href=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_gs_4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-156 size-full\" src=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_gs_4.jpg\" alt=\"mtv_gs_4\" width=\"452\" height=\"639\" srcset=\"https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_gs_4.jpg 452w, https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_gs_4-212x300.jpg 212w\" sizes=\"auto, (max-width: 452px) 100vw, 452px\" \/><\/a><em>Illustration: David Shrigley, London<\/em><\/p>\n<p><a href=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_gs_3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-155 size-full\" src=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_gs_3.jpg\" alt=\"mtv_gs_3\" width=\"452\" height=\"639\" srcset=\"https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_gs_3.jpg 452w, https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_gs_3-212x300.jpg 212w\" sizes=\"auto, (max-width: 452px) 100vw, 452px\" \/><\/a><em>Illustration: fathalischoen<\/em><\/p>\n<p><a href=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_gs_proposals_905.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-157 size-full\" src=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_gs_proposals_905.jpg\" alt=\"mtv_gs_proposals_905\" width=\"905\" height=\"639\" srcset=\"https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_gs_proposals_905.jpg 905w, https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_gs_proposals_905-300x212.jpg 300w\" sizes=\"auto, (max-width: 905px) 100vw, 905px\" \/><\/a><em>Proposals for different shows.<\/em><\/p>\n<p><em>Agency: fathalischoen<\/em><br \/>\n<\/br><br \/>\n<\/br><\/p>\n<h5><strong>MTV, Sarah Kuttner Show<\/strong><\/h5>\n<p>She is the charming bomb of German color TV. She is quick-minded. And she is straight forward. Sarah Kuttner is no slouch at dishing out insults. You ether like her or you hate her. In a nutshell, you can\u2019t resist her way of seeing and dealing with the world. And this is what we show with our campaign.<\/p>\n<p><a href=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_sks_1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-158 size-full\" src=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_sks_1.jpg\" alt=\"mtv_sks_1\" width=\"452\" height=\"639\" srcset=\"https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_sks_1.jpg 452w, https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_sks_1-212x300.jpg 212w\" sizes=\"auto, (max-width: 452px) 100vw, 452px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_sks_2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-159 size-full\" src=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_sks_2.jpg\" alt=\"mtv_sks_2\" width=\"452\" height=\"639\" srcset=\"https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_sks_2.jpg 452w, https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_sks_2-212x300.jpg 212w\" sizes=\"auto, (max-width: 452px) 100vw, 452px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_sks_3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-160 size-full\" src=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_sks_3.jpg\" alt=\"mtv_sks_3\" width=\"452\" height=\"639\" srcset=\"https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_sks_3.jpg 452w, https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_sks_3-212x300.jpg 212w\" sizes=\"auto, (max-width: 452px) 100vw, 452px\" \/><\/a><em>Photographer: Axl Jansen, Paris<\/em><\/p>\n<p><em>Agency: fathalischoen<\/em><br \/>\n<\/br><br \/>\n<\/br><\/p>\n<h5><strong>MTV, Campus Invasion<\/strong><\/h5>\n<p>Once a year MTV takes over control of different universities in Germany. The festival is called &#8218;MTV Campus Invasion&#8216;. MTV gives extra classes in partying and good music. Our motto for the MTV Campus Invasion 2006 is &#8218;Shake your brain!&#8216;.<\/p>\n<p><a href=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_ci_06_1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-144 size-full\" src=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_ci_06_1.jpg\" alt=\"mtv_ci_06_1\" width=\"452\" height=\"565\" srcset=\"https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_ci_06_1.jpg 452w, https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_ci_06_1-240x300.jpg 240w\" sizes=\"auto, (max-width: 452px) 100vw, 452px\" \/><\/a><em>The visual for 2006. Poster, banner, ads and postcards.<\/em><br \/>\n<em>Photographer: Michael Hudler, Darmstadt<\/em><\/p>\n<p><a href=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_ci_06_2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-145 size-full\" src=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_ci_06_2.jpg\" alt=\"mtv_ci_06_2\" width=\"452\" height=\"319\" srcset=\"https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_ci_06_2.jpg 452w, https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_ci_06_2-300x212.jpg 300w\" sizes=\"auto, (max-width: 452px) 100vw, 452px\" \/><\/a><em>Pulsating basses and green mist everywhere on the campus.<\/em><br \/>\n<em>Ambient ideas to announce the event.<\/em><\/p>\n<p><a href=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_ci_06_3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-146 size-full\" src=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_ci_06_3.jpg\" alt=\"mtv_ci_06_3\" width=\"452\" height=\"319\" srcset=\"https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_ci_06_3.jpg 452w, https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_ci_06_3-300x212.jpg 300w\" sizes=\"auto, (max-width: 452px) 100vw, 452px\" \/><\/a><em>We designed a typeface for the MTV Campus Invasion named &#8218;Uni Versal&#8216;.<\/em><\/p>\n<p><em>Agency: fathalischoen<\/em><\/p>\n<p><b>MTV Campus Invasion 2007<\/b><br \/>\nThe motto we created for this year&#8217;s invasion is &#8218;Blow your head!&#8216;.<\/p>\n<p><a href=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_ci_07_1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-147 size-full\" src=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_ci_07_1.jpg\" alt=\"mtv_ci_07_1\" width=\"452\" height=\"639\" srcset=\"https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_ci_07_1.jpg 452w, https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_ci_07_1-212x300.jpg 212w\" sizes=\"auto, (max-width: 452px) 100vw, 452px\" \/><\/a><em>The visual for 2007. Poster, banner, ads and postcards.<\/em><\/p>\n<p><em>Photographer: Michael Hudler, Darmstadt<\/em><\/p>\n<p><a href=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_ci_07_2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-148 size-full\" src=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_ci_07_2.jpg\" alt=\"mtv_ci_07_2\" width=\"452\" height=\"320\" srcset=\"https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_ci_07_2.jpg 452w, https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_ci_07_2-300x212.jpg 300w\" sizes=\"auto, (max-width: 452px) 100vw, 452px\" \/><\/a><em>A proposal for a canteen promotion:<\/em><br \/>\n<em>how to build the perfect space cake. Blow your head!<\/em><\/p>\n<p><a href=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_ci_07_3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-149 size-full\" src=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_ci_07_3.jpg\" alt=\"mtv_ci_07_3\" width=\"452\" height=\"323\" srcset=\"https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_ci_07_3.jpg 452w, https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_ci_07_3-300x214.jpg 300w\" sizes=\"auto, (max-width: 452px) 100vw, 452px\" \/><\/a><em>Again we created a typeface for the MTV Campus Invasion named &#8218;Grid Griddler&#8216;.<\/em><\/p>\n<p><em>Agency: fathalischoen<\/em><br \/>\n<\/br><br \/>\n<\/br><\/p>\n<h5><strong>MTV, Designerama On Stage<\/strong><\/h5>\n<p>On fathalischoen\u2019s first birthday our young agency got a very particular gift: MTV gave us a call and asked us to take part in a pitch presentation for MTV Designerama On Stage 2004. We won that pitch and got the client we always wanted to have. MTV Designerama On Stage combines the latest and greatest in fashion and music. It&#8217;s an annual live event.<\/p>\n<p><b>MTV Designerama On Stage 2005<\/b><br \/>\nThe motto is &#8218;Fabulous Ghetto&#8216;.<\/p>\n<p><a href=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_designerama_05.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-150 size-full\" src=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_designerama_05.jpg\" alt=\"mtv_designerama_05\" width=\"452\" height=\"639\" srcset=\"https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_designerama_05.jpg 452w, https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_designerama_05-212x300.jpg 212w\" sizes=\"auto, (max-width: 452px) 100vw, 452px\" \/><\/a><em>The visual for 2005. Poster, banner, ads and postcards.<\/em><\/p>\n<p><em>Photographer: Michael Hudler, Darmstadt<\/em><\/p>\n<p><b>MTV Designerama On Stage 2006<\/b><br \/>\nThe motto is &#8218;Silver Factory&#8216;. It&#8217;s an homage to Andy Warhol in cooperation with Nike.<\/p>\n<p><a href=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_designerama_06_1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-151 size-full\" src=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_designerama_06_1.jpg\" alt=\"mtv_designerama_06_1\" width=\"452\" height=\"639\" srcset=\"https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_designerama_06_1.jpg 452w, https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_designerama_06_1-212x300.jpg 212w\" sizes=\"auto, (max-width: 452px) 100vw, 452px\" \/><\/a><em>The visual for 2005. Poster, banner, ads and postcards.<\/em><\/p>\n<p><a href=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_designerama_06_2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-152 size-full\" src=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_designerama_06_2.jpg\" alt=\"mtv_designerama_06_2\" width=\"452\" height=\"637\" srcset=\"https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_designerama_06_2.jpg 452w, https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_designerama_06_2-213x300.jpg 213w\" sizes=\"auto, (max-width: 452px) 100vw, 452px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_designerama_06_3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-153 size-full\" src=\"http:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_designerama_06_3.jpg\" alt=\"mtv_designerama_06_3\" width=\"452\" height=\"637\" srcset=\"https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_designerama_06_3.jpg 452w, https:\/\/christianschoen.com\/wp-content\/uploads\/2015\/12\/mtv_designerama_06_3-213x300.jpg 213w\" sizes=\"auto, (max-width: 452px) 100vw, 452px\" \/><\/a><em>And more promotion material like posters &amp; postcards.<\/em><\/p>\n<p><em>Photographer: Michael Hudler, Darmstadt<\/em><\/p>\n<p><em>Agency: fathalischoen<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MTV, Genre Shows With MTV Spin, MTV Rockzone, MTV Urban and MTV Live the good old music shows are back on screen. And of course MTV points out the original purpose of the channel: be no. 1 in music competence. With the revised shows MTV goes back to it\u2019s roots. We wave goodbye to Justin,&hellip;<\/p>\n","protected":false},"author":4,"featured_media":45,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home","post-grid-4-col","entry"],"_links":{"self":[{"href":"https:\/\/christianschoen.com\/index.php?rest_route=\/wp\/v2\/posts\/112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/christianschoen.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/christianschoen.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/christianschoen.com\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/christianschoen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=112"}],"version-history":[{"count":9,"href":"https:\/\/christianschoen.com\/index.php?rest_route=\/wp\/v2\/posts\/112\/revisions"}],"predecessor-version":[{"id":1839,"href":"https:\/\/christianschoen.com\/index.php?rest_route=\/wp\/v2\/posts\/112\/revisions\/1839"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/christianschoen.com\/index.php?rest_route=\/wp\/v2\/media\/45"}],"wp:attachment":[{"href":"https:\/\/christianschoen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/christianschoen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/christianschoen.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}