Sino Matters Ltd., image campaign

A language school for Western executives asked us to develop an image campaign. That was the time, I started learning Mandarin. When friends asked me if I would make progress, I replied: when I speak Chinese, it’s like I have a knot in my tongue.

Photographer: Kevin Necessary, San Francisco.
The campaign won Gold in the category ‚Conceptual Photography‘ at the International Photography Awards 2013.
Congratulations, Kevin! And thanks again for a great teamwork.
Agency: Jung von Matt/Tonghui